Search ScannerAIby UcartzDocs
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Understanding a scan report

The health score, severities and what each audit area checks.

The health score

Every page starts at 100 points. Each problem takes points off, and the site score is the average of its pages, rounded. A page never goes below 0.

  • Critical: 40 points.
    Hurts indexing or ranking directly, such as a missing title.
  • Medium: 15 points.
    Likely to cause duplicates or confusion, such as a missing canonical tag.
  • Low: 3 points.
    Tidiness that does not directly affect SEO, such as a long URL.

90 to 100 is good, 70 to 89 fair, below 70 poor. A page with no title and no canonical tag scores 100 − 40 − 15 = 45.

What each area checks

  • TitlesMissing, empty, repeated tags, shorter than 20 or longer than 60 characters, or shared with another page.
  • DescriptionsMeta descriptions that are missing, repeated, shared, under 70 or over 160 characters.
  • HeadingsNo main heading (h1), several, empty headings, skipped levels.
  • Canonical tagsMissing, empty, invalid, relative, on another host, using http, in the body, or pointing at a different page.
  • Social tagsOpen Graph and X card tags that are missing or empty, share images that do not load or are the wrong size.
  • URLsVery long addresses, http, uppercase letters, underscores, spaces, many parameters, tracking or session parameters.
  • Structured dataInvalid JSON-LD, unknown types or properties, missing properties Google needs, wrong value formats.
  • Status and redirects404s, server errors, unreachable pages, redirect chains and loops, pages blocked by robots.txt.
  • Internal linksLinks to pages that are missing or redirect, and links carrying tracking parameters.
  • SitemapPages found by following links that your sitemap does not list.
  • ContentPages with very little text, a low share of text in the HTML, or the same text as another page.
  • Images and filesMissing alt text, oversized or uncompressed files, files that cannot be loaded, too many scripts.
  • PerformanceGoogle PageSpeed (Lighthouse) results, when the administrator has enabled them.

Setting a problem aside

On the audit pages you can mark a problem on a page as acknowledged or "won't fix". It then leaves the lists, the counts and the score. Reopen it from the same page. Clearing a site's data removes these decisions.

Going further

  • Every list has a Download CSV link.
  • Ask an AI assistant about the results: Connect with MCP.
  • Issue codes such as title_missing are stable, so you can filter on them in the assistant too.